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The history of the Monferrato area and that of Marchesi Incisa della Rochetta, a family whose origins date back to before the eleventh century, are very closely linked. For centuries, our family has owned vineyards and produced its own wine, an activity most likely started by the Benedictine monks, who were given the right, by our family, to plant vines in the hills of our property in Rocchetta Tanaro. You can still see traces of their presence in the Saint'Emiliano votive chapel, which stands in our vineyard bearing the very same name, still owned by our family after so many centuries.
In the nineteenth century, the Marchese Leopoldo Incisa (1792-1871), a member of the Royal Academy of Agriculture in Turin, made significant contributions to research and knowledge in the fields of Enology and grape varieties of that period.
The legendary Sassicaia was created by another member of our family, Mario Incisa della Rocchetta, a passionate winemaker and a true visionary. He married the Countess Clarice della Gherardesca, and moved from Piemonte to Bolgheri in Tuscany. An innovative and truly Piemontese winemaker, Mario created a new style of wine – Sassicaia - the first "Super Tuscan" red wine which, to this day, remains a benchmark for its category.
Since then, the Marchesi Incisa family produces wine within 2 estates; the historical one in Rocchetta Tanaro in Piemonte and that of Bolgheri in Tuscany.
In the wake of this tradition, the Marchesi Incisa della Rocchetta continue to apply scientific research and technological innovation to enhance wine quality and safeguard the environment. It is no coincidence that some of our family's best vineyards are to be found within Rocchetta Tanaro’s Natural Park, created by the Marchese Mario Incisa (1899-1983), founder and first president of the Italian World Wildlife Fund (WWF).